CREEPING MEATBALLISM

I first bocame aware ‘of Crecping Meatballism “when ‘I
set out to buy a white dross shirt and onded up in purchasing
an Ivy League one instead. I asked mysclf, "Why the button on
the ‘back and what madd mo buy 16?"

When my Mother bought an onormous ten pound box of
soap powder tin order: -to Tish out her free venus prize of a
Gitation "63" silvorplate ‘toaspoon; BE began to study this
phenomena and an article called "Tho Night People vs. Creeping
Meatballism" by Mr. Jean Shephord.

Crecping Meatballism is his phrase. Shepherd dcfines
it as the philosophy of mass conformity and the rejection of
individuality, wheroby a person is afraid of stepping out and
thinking on his own. A philosophy that destroys pioneering and
creates stereotypes.

This monstor has been set Loose on our country by the
cictators of our free thinking--the advertiscrs and salosmen.
With oie the effective: media in the’ fom or radio, T.V,, sows
papcrs and motion pictures at their command, and employing every
basic human appeal known such as Sex, Hunger, Success, and more,
they have crept up behind you and exploded a beautiful way of
1Gf6:bérere your eyes, ~All ‘youhave’ t6’ do’ is’ sit back and sur-
ronder, yourself to Creoping Moatballism,

Something that is artistically interesting is overdone

ten times. For oxamples when Cadillac first came out with those