Art has him. Each beaver different and yet all proclaiming B. C.;
the fisheries, equally interesting, with whales, salmon, etc., for their
trade-mark, all alike and yet each with its own easily remembered
design. And why not? We could go through the whole list of British
Columbia products and give each its own distinctive pattern, each
its own exclusive trade-mark; and each would already have been
identified in the mind of the spectator as B. C.! Not only may this
principle be applied to the permanent advertising of each firm but
also to the more drifting advertising, poster, magazine, newspaper,
bill-board, etc. It has often been tried, but woe! woe! the strangers
who started out were beguiled into using the head of the Eastern
Prairie Indian with his handsome, long, lean face and his overflow-
ing feathered head dress!

But, defend they, the West Coast Indian is squat and short and full
faced, he wears no distinctive head gear. We wish our product to be
stamped with the mark of nobility, of pleasant associations. Ah!
But now you have done just what you started out not to do—stamp
your product with the Eastern Stamp! Moreover it is the West Coast
Indian who has the intelligence. The short, broad, intelligent faces
of the Haida, have a rare strong beauty in their features that the
plains Indian cannot approach. The true Haida type of beauty is in
these days almost as rare as the true type of plains Indian, and so few
know this former type that all B. C. Indians are classed in the same
category. Too, the scenic beauty of British Columbia is beyond paral-
lel in the United States and the rest of Canada. Here, only, may that
curiously strange atmosphere be found, and here too does the Haida
Indian Art find itself able to merge with and pervade, without de-
spoiling, the richness and glory of our British Columbian Coast and
Prairie land. It seems strange that this, the greatest advertising stunt
that could be launched by one community for itself and its products,
has not already been started. But let us hope that it will be British
Columbia who leads the way, and not the enterprising State to the
south of us who have not the ea perhaps, that we claim, to the

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