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FIGURE 4. Storyboarding a user's experiences help determine necessary pages and

way-finding tools, and also determined the key pages and uses of the website.

invite users to explore, but also neutral enough so that the user’s con-
tent could remain the main focus. The bold logo typeface establishes
the brand, and can stand out or fade into the background when needed.
The tri-colour bar system differentiates between the types of content,
and adds a punchiness to the brand that works to highlight posts with-
out overpowering them.

FINDINGS

By thinking about the user experience and incorporating co-creators
when possible, my design process became more active and open, which
transformed my design project from a passive experience to an interac
tive experience. | found this change and growth very fulfilling, and | will
try to utilize this method even more in future projects. While | was able
to build on my design through discussions, storyboarding and prototyp-
ing with peers and potential users, | would use co-creation kits to help
formulate the look and layout of the product in the future.

CONCLUSION

Communication design is at a very exciting crossroads, and understand-
ing that interactive projects like this can potentially “arrest the escalat-
ing problems of the man-made world” and transform our unsustainable
way of life into one that can “reconfigure our most basic understanding
of human consciousness and how to live harmoniously in a healthy and
sustainable ecosphere” is very stimulating. [6] Asking us to design not
just a website or an app, but a website or app that can help transform

Arent se Page.

the world into a better place added an exciting element of responsibility
to the project. It forced us to think about the environment we have

and the environment we want, and challenged us in inspiring ways as
designers and citizens. Re-appropriating Jane Jacob’s earlier mentioned
sentiments on cities, design has the capability of providing something
for everyone only when it is created by everyone. Embracing co-creation
in design can help this practice make lasting positive changes for our
global community.

ACKNOWLEOGMENTS
| would like to thank my classmates for being such a source of inspira-
tion to me, and Deb Shackleton for providing guidance and support.

REFERENCES

[1] Marche. S. Is Facebook making us lonely? The Atlantic Magazine (2012). Retrieved
from: http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-
lonely/308930/. [2] Koskinen, I., Zimmerman, J., Binder, T., Redstrom, J., Wensveen, S.
Design Research Through Practice: From the Lab, Field, and Showroom, Morgan Kaup-
mann, 2011. [3] Greenwald, R. The lifecylce of a ‘cool’ neighborhood. The Atlantic Cities
(2012). Retrieved from: http://www.theatlanticcities.com/arts-and-lifestyle/2012/09/
lifecycle-cool-neighborhood/3280/. [4] Marquart, E. Microblog sensation: The grow-
ing popularity of Tumblr. 3PM: Journal of Digital Research & Publishing, 2010. 70-73.

[5] Poll paints Vancouver as less than friendly or inclusive. The Huffington Post (2012).
Retrieved from: http://www.huffingtonpost.ca/2012/06/18/poll-paints-vancouver-
as-_n_1607678.html. [6] Sanders, E.B.N. and Stappers, P.J. Co-Creation and the new
landscapes of design. in Sanders, E.B.N. and Stappers, PJ. ed. Co—Creation and the New
Landscapes of Design, 2008, 1-6.

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