POTENTIALITIES of B.C. COAST INDIAN ART;

HERE is every possibility that British Columbia will, in a
very few years, be the most talked about, read about, and
thought about Province in the Dominion and the United”

States. q
And how? 4
By advertising! That is an old answer! Give us another one! Whose
money do we use? 7
At present each company, each firm, each farm, each industry, whe-
ther just starting or already established, has each its own individual!
appropriation for advertising purposes. 4
Now, suppose each firm were to advertise, separately, its own, indi-
vidual, product, and in doing this, immediately bring to the mind
of the consumer—British Columbia! Suppose that in this way there
was a strong connecting link between the advertising of my firm and
your firm. What would happen? Each advertiser's power, from the
highest, most exploited, to the lowest, most insignificant, would
increase in ratio to the number of advertisers doing this! But suppose
this connecting link were even greater and that my advertisement
brought to the consumer’s mind the advertisement he had seen a fe
days before, YOUR advertisement? Would it not cause the spectato
to wonder at the likeness? To recall your product and compare i
with my product? The result would be to strengthen the effect o
the impression made both times, and to show the forward outlook
of British Columbia! (and of the advertisers themselves! ). '
Granted. If this idea were possible there would be everything to gain
and nothing to lose in the enterprise. .
Good. My idea is this, use the (British Columbia!) trade mark
culled from the lore of the (British Columbia) West Coast India
tribe, the Haida. Have you ever thought of the great potential, adver:
tising power in the Haida Coast Art? A distinctive design for every
firm: lumber—the beaver holding the log in his paws as the Indian
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