Jorge Frascara & Guillermina Noél

Design as

Collective Intelligence
tools and strategies

DESIGN AS AN AGENT FOR CHANGE: THE NEED FOR COLLECTIVE INTELLIGENCE

We see design as a profession whose aim is the improvement
of the welfare of people. To achieve this, the very nature of the
problems faced force us to work collaboratively. If one is going
to do something important, it’s quite likely one is going to do

it with others. Working with others becomes significant when
everybody contributes to everything, from different points of
view— something that designers, when working in teams,
should lead others to do. The potential benefits of integrating
the work of many at their best, with all their different perceptions,
priorities, hierarchies, and levels of responsibility, could be
defined as the capitalization of collective intelligence. This
practice is not restricted to designers, but extends to clients
and users because as designers we do not work for them; we
work with them.

health design + 5