Ca king Yourself
Un-Seriously

Mr. Allan McGavin Sr., expresses the opinion that the manufacturer as an ad-
vertiser is likely to take himself too seriously.

In selling-—indeed, in most of the affairs of business—agree-
ment is not always reached by ponderous logic. A good humored
discussion achieves more than a legal judgment. More sales are
made through good humor than through statistics by themselves.
Of course, the basic facts must be acceptable.

As an example, the current
cards, like the illustration, in
the street cars from Victoria
to Saskatoon—(first of a new
series) deal largely in whimsy
and humor, and introduce
comical situations in which it
is still true that “McGavin’s
Bread improves any Meal”.

MASTER POSTER
SeoLeuRS AND
DISPLAY MATERIALS

{aking Yourself
Un-Seriously

Mr. Allan McGavin Sr., expresses the opinion that the manufacturer as an ad-
vertiser is likely to take himself too seriously.

In selling—indeed, in most of the atfairs of business—agree-
ment is not always reached by ponderous logic. A good humored
discussion achieves more than a legal judgment. More sales cre
made through good humor than through statistics by themselves.
Of course, the basic facts must be acceptable.

As an example, the current
cards, like the illustration, in
the street cars from Victoria
to Saskatoon—fist of 2 new
series) deal largely in whimsy
and humor, and introduce
‘comical situations in which it
is still true that “McGavin's
Bread improves any Meal”.

JG

LTD.

PVASIIER HOSTS
COLOURS AND
DISPLAY MATERIALS

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