TO COMMUNICATE IN WRITING AND
VISUAL DOCUMENTATION, THE NATURE
OF DESIGN THINKING FOR SOLVING
PROBLEMS OF VARYING DEGREES OF
SCALE AND COMPLEXITY

TO MAKE TRANSPARENT THE MESSY AND
COMPLEX PROCESSES OF DESIGNING

TO SHOWCASE GENERATIVE TOOLS FOR
DESIGNING AND THEIR BENEFITS AT THE
“FUZZY FRONT END”

TO DEMONSTRATE TO STAKEHOLDERS
THE VALUE OF DESIGN CULTURE

FOR THE KNOWLEDGE ECONOMY,
SUSTAINABILITY AND SOCIAL INNOVATION

TO DEMONSTRATE TO THE BUSINESS
COMMUNITY THE ECONOMIC VALUE

OF MANAGING DESIGN AS A STRATEGIC,
CREATIVE RESOURCE FOR OPENING UP
NEW RESEARCH AND DEVELOPMENT AREAS

TO DEMONSTRATE WORLD CLASS
DESIGN PEDAGOGY