MyDonald

The show is called MyDonald. What | want to say
is the McDonalds we have now is no more the
one we have long time ago. They are no longer a
FAST FOOD restaurant but a pop icon. They try
to create an images that very good, nice, fresh
burgers, cool fries, people so enjoy in there, chil-
dren like to go McDonald and families like to
spend the whole day there too! People nowadays
are totally fooled by McDonald. | will not use any
MCDONALD LOGO in the show but it will tell
totally McDonald colour and design to comm-uni-
cate the product. Red and yellow somehow com-
municate this. Like children we follow the golden
arches. | will use photographs to present the idea.
| shoot straws, ketup, chairs, colour palete or the
menu? Ya, just show the TRUTH

of McDonalds like “this is McDonalds man” not
those families go there and have fun or chil-
drens’s dream it's just a restaurant that has
1000000 shops in the world so but this isn’t an
adbusters show, it’s McDonalds as symbol of cul-
ture. No vegetarian theory here. No anti-globaliza-
tion, just images to tell the story. Go see for your-
self, or go order a big mac. (al

photos by tony wrong
as told to julia feyrer