Exploring Change: The Object-Identity-Consumption Dynamic

In modern society there exists a perception of an ongoing need for self-elaboration, revision of identity, and projection of self. Because objects are part of the way that many proclaim identity, this expectation for change has created a pattern of ongoing consumption. Traditional modes of design and production support this through creation of newer and better objects. Current marketing trends demand a rapid turnover of product, or planned obsolescence. The detrimental effects of this system on the environment are becoming an increasing concern. In light of the problems created by modern society’s inclination to the ephemeral, temporary, and the dynamic, this thesis explores another understanding of change. It looks to the concepts of Alfred North Whitehead and Gilles Deleuze, who both considered the process of becoming, and explored the connection between change and the continuity of things. Exploring Change examines the possibility of allowing the design lens to shift its focus and regard objects to be in an ongoing state of development. Investigations into the act of making, the multiple events attached to articles of cloth, and the physical evidence of time and wearing, provide insight. The intent is to depart from a linear process. A cyclical understanding of the lifecycle of an object is moved into one that is a designed spiral. Designed obsolescence is replaced by designing for perpetuity. Within this paradigm the work also considers the role of the individual in differentiating and personalizing designed multiples and the relationship between mass production and the personal act of making. The need for change does not have to force us to succumb to a practice of consuming unsustainably. Alternatives resolving the issue are discussed.