Illuminating the Digital Landscape: Distilling Digital Privacy Privacy and Online Identity

This thesis examines the commodification of user data by corporations like Facebook and Google. It proposes a user-centric approach to online privacy through a prototype application that visualizes and empowers users to manage their data footprint. The research assesses the effectiveness of Virtual Private Networks (VPNs) and argues that browser extensions and HTTPS browsing offer sufficient protection for most users. Furthermore, it explores methods for fragmenting digital identity, analyzing anonymous email forwarding services and password-less login protocols. While acknowledging the comprehensive privacy suite offered by Apple, the thesis cautions against vendor lock-in. An analysis of privacy solutions reveals limitations in both VPNs and App Tracking Transparency (ATT) initiatives. This emphasizes the need for stricter data practices and user control mechanisms within app ecosystems. The thesis recognizes the importance of user education, but highlights the limitations imposed by complex legal frameworks and a lack of stringent data privacy laws in the United States. It emphasizes the crucial role of individual knowledge in safeguarding personal data. The research concludes by reframing online privacy as the user's right to control, rather than anonymize, their digital identity and data. It underscores the importance of data literacy and informed decision-making regarding privacy settings. Ultimately, the thesis advocates for a balanced approach that empowers users to navigate the online world with both security and convenience, fostering a sense of data ownership over mere anonymity.