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TYPE IS BLACK BUT WHAT IS BLACK IN TYPE: Exploring The Black Female Experience Through Typography.
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Author (aut): Kowo, Natasha Assma
Thesis advisor (ths): Neat, Cameron
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Degree granting institution (dgg): Emily Carr University of Art and Design. Graduate Studies
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Abstract |
Abstract
In my creative practice, I harness the power of typography within zine creation to confront the pervasive influence of Eurocentric design norms in media and society. I perceive striking parallels between typography and racism, as both elements envelop us and shape our daily interactions. For black women, navigating through the intersecting challenges of colorism, classism, racism, and sexism underscores the urgent need to acknowledge and dismantle these systemic injustices for the advancement of a more equitable society. I explore how the use of playful and decorative typefaces can foster increased engagement with my work. However, I recognize that the typefaces I employ may not always align with the narrative I aim to convey. My artistic endeavors are deeply rooted in experimental typography within editorial design, with a primary focus on print media such as zines and posters. Drawing inspiration from a rich legacy of subversive activism posters, particularly those from the 1970s and 1980s, I seek to channel the spirit of socio-political dialogue surrounding issues of racism, sexism, and prejudice against black individuals. These posters often utilized typography as a potent tool for communication, such as the iconic “I AM A MAN” movement, which employed bold, plain sans serif typefaces to demand equitable treatment for black men in the workforce. This juxtaposition invites the reader to engage with my zines on multiple levels, sparking curiosity and provoking thought through contrasting tones of loudness and playfulness. Ultimately, my goal is to open up spaces for dialogue and reflection, challenging existing norms and fostering a more inclusive and critical engagement with design and typography. |
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Extent
90 p.
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Physical Form
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Physical Description Note
PUBLISHED
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DOI |
DOI
10.35010/ecuad:18695
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Use and Reproduction
This thesis is available to view and copy for research and educational purposes only, provided that it is not altered in any way and is properly acknowledged, including citing the author(s), title and full bibliographic details.
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Rights Statement
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Keywords |
Keywords
Black Women
Feminism
Racism
Classism
Sexism
Discrimination
Intersectionality
Representation
Community engagement
Knowledge sharing
Culture
Connection
Design
Graphic design
Font
Experimental typography
Self-publishing
Zines
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Subject Topic
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Cite this
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English
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Name |
TYPE IS BLACK BUT WHAT IS BLACK IN TYPE: Exploring The Black Female Experience Through Typography.
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application/pdf
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12915746
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