Braun has, over the years, cemented itself as a company filled with design classics, and one of those objects always associated with the company is their line of electric shavers. 1982 saw a radical advance in Braun's manufacturing capabilities, which enabled the hard/soft body of the Micron Plus Universal. The sleek steel body was covered in soft, rubbery black dots for grip. The power button was also now combined with the center slider button; slide it up one click to turn the razor on, slide it up another click to swing out and activate the clippers.
The Automatic Slide Projector was the first Braun product to be designed in its entirety by Dieter Rams. One of the design features that make this projector unique was its die-cast textured finish, which combined with the black details and bright red buttons gave it a very industrial aesthetic.
The ET calculator series began when Braun obtained Omron's calculator design, starting off with the ET 11 Control model in 1975. Over the next decade the design would continue to change, showing the interactive nature of design, and how it’s subtle yet thorough changes are what makes it such a strong design. In the ET 55, details such as the rounded bottom corners, the simple color scheme, the buttons polished finish and the covers logo placement are all design decisions done through thorough research and with intentionality. This refinement is likely why the ET 55 remained in production longer than any of the previous models.
