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Being an Important Artist: Creative Production and Artistic Branding on Social Media
Digital Document
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Author (aut): Flader, Matty
Thesis advisor (ths): Gadassik, Alla
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Degree granting institution (dgg): Emily Carr University of Art and Design. Graduate Studies
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Abstract |
Abstract
The arts-based research in this thesis explores the status of creative labour and artistic identity on social media through the creation of branded Tik Tok accounts and multi-platform media content. The thesis addresses the platformization of artistic production on social media and investigates the ambivalent relationship between self-fashioned creative identity and corporate branding strategy, both within and without the arts academy.
The project is composed of films created to highlight the labour of social media practice within a competitive attention economy that positions the artist as performer and product of consumption. Some of the interventions involve characters who aspire to become famous (e.g. @garbahje), some directly reference well-known celebrities (e.g. @celebritydeepfake), and others create self-referential collaborations with local influencers that highlight the labour behind online branding (e.g. The Real Alex Kazemi and @puppyteethstudios). These projects are situated within lineages of post-internet aesthetics and camp, developed to create an ambiguous tone that reveals the complexity of presenting or performing artistic authenticity within a neoliberal platform economy. |
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49 p.
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PUBLISHED
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DOI |
DOI
10.35010/ecuad:17833
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Use and Reproduction
This thesis is available to view and copy for research and educational purposes only, provided that it is not altered in any way and is properly acknowledged, including citing the author(s), title and full bibliographic details.
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Keywords
Content creator
Creative labour
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ecuad_17833.pdf12.11 MB
12685-Extracted Text.txt96.25 KB
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English
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Being an Important Artist: Creative Production and Artistic Branding on Social Media
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application/pdf
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12698512
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