Minima: Contemporary Approach to Business-to-Business Design Systems

Many business-to-business (B2B) design systems influence designers to use outdated patterns and designs with predefined layouts or elements. These patterns include the arrangement of interface elements like buttons and text fields and how they look visually, which leads to an unoptimized user experience (UX) and a less visually appealing user interface (UI). B2B interfaces are complex because they deal with much information. They have many functional elements that may not be necessary for the user to achieve their task. Most B2B interfaces look outdated as they do not use the current visual design language. The interface elements are inaccessible to the eye as they have heavy and reflective buttons, dark shadows, heavy edges, and sharp corners. This thesis study focuses on understanding designers' constraints while designing B2B interfaces using B2B UI design systems. It also aims to take steps toward solving it and enabling designers to make better products by being more creative in creating unique design solutions for distinct use cases. It will help users achieve product tasks faster, improving work completion efficiency. Alongside the complexities of B2B solutions, this study also explores the importance of minimalism in designing B2B experiences and interfaces. Various research methods, including co-design, surveys, and participatory user interviews, and my industry experience in B2B UX and UI design inform this study.