Sony develops, designs, manufactures and sells electronic equipment, instruments, and devices for the industrial, professional, and consumer markets. Sony developed a revolutionary magnetic video still camera that can record 50 still colour pictures. The Sony Mavica MVC-FD85 is a 1.3 megapixel digital camera that saves photos and movies directly to a standard 3.5-inch floppy diskette. The retail product includes the camera, a standard battery, battery charging power supply, shoulder strap, and cables to use when viewing the photo images on a television screen. It is simple enough for the novice, while still being sufficiently feature-rich to suit the multimedia-expert-user in education or business.