Sumbeam offers a complete bundle of products including irons, hair dryers, coffee makers, dock radios, toasters and more, providing a commitment to inovation. The original Mixmaster US was launched in 1929, and became known as a luxury household appliance. The product was advertised to bakers as well as women, claiming to provide ease of household chores such as baking and cooking. The Mixmaster formula was influencing rival brands quick to chase a growing international market, as they proved a revelation to home-based entertaining. In 1959 a Sunbeam advertisment said that the Mixmaster's design would make it "the most admired and envied appliance in your kitchen."