LM Ericsson is a Swedish multinational networking and telecommunications company. The Ericofon marks a paradigm shift in telephone design. The both obvious and spectacular design combined with ease in handling, luscious colours and high surface finish forms a complete break with the heavy, black Bakelite devices. It is also the first Swedish phone to have its own name, rather than only a number and letter ID; the first sign that it was seen more as a consumer product than as merely an extension of telephony as a system.
