Bang & Olufsen designs and develops audio and video products. The company's product portfolio comprises bluetooth speakers, televisions, music systems, loudspeakers and in-ceiling and in-wall speakers. It also offers wireless speaker systems, earphones, sound systems, and accessories.The line of Beogram players was created by Bang & Olufsen designer Jacob Jensen and launched in 1972. Jenson started working for the company in 1964 and developed 234 of its products over 27 years. Focusing on delivering new and innovative products enables Bang & Olufsen to adaptto the changing technology trends and customer demands across business units. The company focuses on the core capabilities of sound, design and craftsmanship and offers customized products based on three categories; on-the-go, flexible living, and staged.