The rapid rise of Letraset Limited in the 1960s and 1970s is one example of how a company carefully evolved its new technology into a profitable manufacturing and worldwide export trade business. This began a DIY typography revolution that made it easy for anyone to display typefaces. Their product was a new type of pre-printed sheets of rub-down letters based on a sticky adhesive that was applied with pressure and without the need of water or any intermediate silkscreen. The world of advertising and marketing was transformed entirely once it was introduced onto the scene in 1959.
